What tools/software do you use for your monthly/weekly SEO reports?

My largest report was about 100 pages (it took me 2 months to write all of it). It was a complete how-to playbook about writing product pages for a very specific technical business from targeting the right audience, the right language, positioning, UX, guidelines and process for everything. It's like compressing years of knowledge working with that client into a process for the in-house team. If I need to write this again for a different business, I'll need to rewrite 80% of it.

And yes, it was not an SEO report.

I have written small reports bundled with large attached excel files (URLs that need specific fixes). But to me, the excel file is not a report.

I don't do rank reporting. It is not in my business model.

I work with businesses that already have marketers and reporting setup. It could be a small startup or a bigger company.

I am hired usually to identify and solve problems, optimize the customer journey, positioning, CRO.

The right client has a problem, knows about it (awareness) and needs outside help to fix it. The best client has tried to solve the problem in-house and has failed.

In other words, I sell my know-how to solve digital marketing problems. I don't sell outsourcing digital marketing work.

It is time efficient for both me and the client (I work on what matters, the clients get summary/actionable info and that also lowers costs). When the problem is solved we say goodbye.

You can't BS. The client monitors everything and can see if your recommendations help.

My reports can be very short because my value is not judged by pages/work hours, but by results.

It is very cost effective for the right client. The client buys know-how that can be applied for many years to come. The in-house marketers also learn from you.

Problems: traffic drops, technical SEO problems, penalties, migrations-gone-bad, underperforming product pages, talking to the wrong audience, badly setup funnels, landing pages, inexperienced staff, non-technical marketers working the technical audiences, prioritizing work with no ROI, etc.

Again, marketing to me is about matching audiences/problems with solutions. I am not the solution for clients that need rank monitoring. I am more of a guy that will help them define the audience, do the keyword research and tell the business how to monitor rankings themselves.

To me: ranking monitoring is not a business problem that I solve. That's what software is for.

Comments

The Beginner's A-Z Guide On How to Create Your Own Website

This tutorial shows you how to make or create a website. It is intended for the beginner and layperson, taking you to step by step through the whole process from the very beginning. It makes very few assumptions about what you know (other than the fact that you know how to surf the Internet since you're already reading this article on the Internet). As some steps are more involved, this guide also links to selected relevant articles on thesitewizard.com that you will need to click through to read for more information. The Essential Step-by-Step Guide to Making Your Own Website 1 . Get Your Domain Name The first thing you need to do before anything else is to get yourself a domain name. This is the name you want to give to your website. For example, the domain name of the website you're reading is "thesitewizard.com". To get a domain name, you have to pay an annual fee to a registrar for the right to use that name. Getting a name does not get you a website or anyt...

What you have to know before investing in Dropshipping?

Dropshipping works for somebody and for somebody it doesn't. Maybe more real empathetic individuals are not so successful as more cold assertive individuals who don't care about selling any nonsense to anybody and fast (they are probably same in the real life, they don't care about people at all). I am in the drop shipping already from January 2018 and I don't even want to say how much money I have spent and earned maybe 200$ back. Instagram stories are not working (only for somebody) Pinterest is not working (only for somebody) FB ads are very difficult and everything is very saturated. When you find a "winning product" somebody is already "mining in the same mine with a 5K budget a day" so your future audience is becoming very drained quickly. In dropshipping, you must try everything and anything and spend loads of money at the beginning and never give up. I was following all the great ideas from Roberto videos and youtube videos and ...

What is a Wordpress Child Theme and how does it work ?

According to WordPress Codex, a WordPress Child Theme” is a theme that inherits the functionality of another theme, called the parent theme, and allows you to modify, or add to, the functionality of that parent theme “. It is very easy to create a WordPress child theme from an existing theme (which then will become its parent theme). Everything starts by creating a new directory inside the WordPress themes directory, giving it the name we chose for the new child theme. As soon as we put a properly formatted style.css file inside that directory a new child theme is born, without having to wait for 9 months (just kidding) and even if we don´t include any CSS rule at all! The basics That´s right. We only need to include the appropriate comment lines in the information header of the style.css file to let WordPress know what is the name of our new child theme, what theme is its parent (acting as a template) and other optional information s...

blaqdu

Search This Blog