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After Google pausing several of their reports within the Google Search Console due to the  indexing bugs , Google now has updated them as of this morning. Previously it was stuck at data from April 7th or so, now you can see data as recent as a couple days ago, April 27th. Here is a screenshot: Now the coverage report, mobile-friendly report, AMP reports, other enhancement reports are all pretty much up to date - with the normal two or so delay in Google Search Console. Google has not confirmed any of this yet, so I am not sure about if the URL Inspection tool bug was fixed yet but at least this is a good sign.

My largest report was about 100 pages (it took me 2 months to write all of it). It was a complete how-to playbook about writing product pages for a very specific technical business from targeting the right audience, the right language, positioning, UX, guidelines and process for everything. It's like compressing years of knowledge working with that client into a process for the in-house team. If I need to write this again for a different business, I'll need to rewrite 80% of it. And yes, it was not an SEO report. I have written small reports bundled with large attached excel files (URLs that need specific fixes). But to me, the excel file is not a report. I don't do rank reporting. It is not in my business model. I work with businesses that already have marketers and reporting setup. It could be a small startup or a bigger company. I am hired usually to identify and solve problems, optimize the customer journey, positioning, CRO. The right client has a p

There’s no worse marketer moment then when you click “send” on a mass email only to realize there’s a massive typo or mistake. We’ve all been there, but knowing that everyone can relate doesn’t make it any less mortifying. My heart sinks every time I get an email like this in my inbox... Because I know just how horrified the sender must be. I’ve been there. We all have. So what can we do about it? The Silver Lining We always hear that mistakes are crucial to success, but what if the lessons to be learned from mass email mess-ups aren’t to double check your subject line or recipient list, but rather than mess ups may bring us closer together? After all, in our ever-calculated world, surprisingly, mess ups can sometimes get better results than the most perfectly proofread email. Why? People crave authenticity. We’re all human, and accidentally not BCCing a mass email reminds us of that. It allows us to be jolted out of our automatized communication and have the

Has the market for marketers heated up?  Short answer: Yes. Slightly longer answer: Yes, absolutely! For a more complete answer, read on... We all know that the marketing industry is changing quickly -- so quickly that most organizations are having a hard time keeping up. So it's no surprise that companies everywhere are looking to hire marketers, especially those with modern skills. Last year, I got up on stage at the INBOUND conference in front of 10,000 people and made a bold statement. "Marketing salaries for great marketers will double over the next 5 years." Unsurprisingly, both our CMO and our CFO asked me about that prediction.  So, why would I make such a bold prediction?  Because I've seen first hand what an acute asymmetry in the supply and demand of talent can do to salaries.  Case in point:  Engineering salaries.  I  don't have to convince you that the opportunity for software developers over the past decade has skyrocketed.  Why

OK, so you have this large, “targeted” email list. So you say to yourself: “Self, I've got this list of email addresses of  unsuspecting victims  prospective buyers, how do I best email them while minimizing the chances that I'm hated with the heat of a thousand suns?” Here's my answer : 1. Don't do it. 2. No really, just don't do it. 3. If your boss is making you do it, find a better job. It's a great time to be an inbound marketer. There's a red hot market for marketing jobs. 4. OK fine, if you have to do it, at least don't buy a list of email addresses. 5. You've already bought a list, haven't you? [sigh] 6. OK, fine. Let's start with the subject line: Don't play tricks on people. Don't lure them with a clever, open-bait subject line. Sure, you might get them to open your email, but chances are, they're not going to be impressed by your cleverness once they figure out that you duped them.  Your goal is n

Here is something to look into before you add a link on your blog post as part of helping a friend out.  I think link building is good for SEO. For incoming and outgoing links. For example, I have teeth whitening blog and you have teeth whitening blog. Both blogs need to link each other and can benefit each other. But let's say you have casino blog or site. I have teeth whitening. If I link to you, I am devaluing my site to link to special niches which are objectionable. Like a casino, poker, tobacco, etc. That niche links outgoing from your site is bad for you.

Whenever people say that "SEO is constantly evolving," that's a cop-out. Google is simply killing all of the old tricks one-by-one. Today, as Google gets closer and closer to thinking like a human being, the solution is two-fold: 1. Do all the technical and on-page stuff 2. Just do good marketing, advertising, communications, and PR because "off-page SEO" is just doing those things by other (buzzword) names Essentially, SEO results now come as simply by-products of doing proper web development and good marketing.  well these articles are base on this post from MOZ published by a guy who thinks blur!! that SEO can't be sold  Why I Stopped Selling SEO Services and You Should, Too You haven't stopped selling SEO, you're just getting better at communicating what's involved in it and what the value of it is. I think the way you've structured the post is dangerous though. Someone reading it could take it to mean that SEO is

This is not a complex, statistical study but a basis to understand the types of content that work on Inbound. We’ve analyzed everything with 100 or more votes at Inbound.org to get an idea of the topics that get the most attention and upvotes. Content that works at Inbound.org will most likely click with your target audience as well. This analysis will be of great help for anybody looking for topics to woo the B2B audience. Existing work on the topic? We’ve tried searching for posts on similar topics but I found just a couple. This one barely scratches the surface. It makes some valid points like the length or the person submitting the posts matters but most of these findings are not practical or makes much sense. For example, the posts submitted in the month of January will do well or title length is everything. There’s another analysis but with similar results though it mentions that AMA and Google related topics get the most views. We are more interested in the real thing i.e.

Audience overlap is a very real problem that occurs when advertising on Facebook. It can hinder your ability to reach the people you want to reach and drive up your costs. Both of which are no fun and will end up making it challenging to achieve the best results possible. Have no fear though, for in this article we will examine what audience overlap is, how to know if it is even happening in your account, and how to fix it. What is the audience overlap? Well to put this simply, audience overlap occurs when people in one of your audiences also exists in a completely different audience. To put this in an example think about having an audience of lookalikes at 1% and 2%. The people in your 1% lookalike could very well, and most likely do, exist in your 2% audience as well. Or if you have an audience of website visitors and an audience of add to carts, you know full well that people in your add to cart audience also exist in your audience of website visitors. Ok great, so people